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Evernote Trunk

Well, the big announcement came and went, Evernote flipped it's lid.

Unfortunately what Evernote unveiled was a formalization and expansion of the publication of the products which link into Evernote. There were already links to a lot of these products on the Evernote website and the only expansion was the publishing of notebooks to be downloaded into your own Evernote database.

This sounds very negative, but please put this against the expectation built up by Evernote as a company to announcing what is almost an AppStore. This was like the expectation that builds up to Apple's WWDC or the difficult second album for a band which kicked off it's career with a million selling debut.

I was expecting a shift in direction, or a mass expansion in functionality or the acquisition of a company like DropBox.

Don't get me wrong, Evernote is an excellent product and the API allows developers to hook into the model easily which allows them to profit from Evernote's 3 Million users and maybe it's because of the underplayed nature of previous announcements that Trunk offered us peanuts.
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